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Brobdingnagian Bards Tales

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The Year of the Kilt

I love free stuff. I've given away MP3s, CDs, stickers, t-shirts, you name it. But it's the free stickers that have become one of my favorite freebies of recent.

I don't even remember where we got that slogan. I think it was thrown around on our Nagians discussion group. But last year, we started giving away free stickers that read "Real Men Wear Kilts".

We just wanted something to promote the Brobdingnagian Bards. These days, we pretty much only wear kilts at gigs. It seemed like a natural slogan, especially as much as I dance on stage, kilt swaying, women trying to look for a blue ribbon.

Any case, our first run was just a thousand stickers. We gave the free stickers away from our website with a Self-Addressed Stamped Envelope. I was pretty surpised at how quickly they disappeared. I think the first batch was gone in three months.

So I decided to get serious. I hired fantasy art guru, Jen Clower-Brown to create a new design. I ordered another thousand stickers. This one disappeared in two months!

I was blown away! This was pretty much a vanity project. I don't think we make a dime on these stickers. In fact, I had to really talk Andrew into agreeing to print two thousand more since we were losing money. But it's promotion. So he finally agreed.

It helped that one day, I had a brainstorm. We were already planning on making our next CD an album of Scottish folk music. The tentative title, Songs of Scotland, would match our Irish folk song CD, Songs of Ireland. But the more I think about it, the more happy I am we scrapped that first CD title.

It kinda hit me like a baseball in the head. "Duh, Marc! Real Men Wear Kilts."

I mean, we've been doing all this promotion for this Scottish CD using that slogan. Why not just name the CD "Real Men Wear Kilts." And that's what we're doing.

We're now into our fourth printing of stickers. That means, over four thousand stickers are already decorating the cars, books, computers, and instrument cases of America. And there seems to be no end in sight. Which is grand!

So 2005, we're declaring "The Year of the Kilt". So hit your local kilt retailer, don your plaid, and show your Kiltic colours. And to start it off, don't forget to pick up your copy of our free stickers, "Real Men Wear Kilts. OH! And now you can order a hundred stickers at a time for just thirty bucks!

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--posted by Marc Gunn of the Brobdingnagian Bards, Celtic Folk Music
  Thursday, July 08, 2004


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